spacer80.gif (94 bytes) Executive Directors Report for April 26, 1999

New Not-for-Profit Members()
West Richmond Friends ?

New Basic Members:()
Lamb Ministries

Basic Members Invoiced Directly:()
Perfect Circle Credit Union (Paid)
Belden Wire and Cable (Paid)
Pottery Auction

New Expanded Members: (3)
Wayne County Home Builders Association (Commerce Package) - PAID
Nettle Creek Healthcare (Commerce Package) - PAID
Fairway Mortgage (Commerce Package) - PAID
Richmond Workforce Development Center (invoiced 4-26-99)

Existing Expanded Members Invoiced: ()
Programming and Micros
Big Brothers Big Sisters

New Sponsoring Members - Paid: ()
Cope Environmental Center - PAID

Existing Sponsoring Members Renewed Their Membership:
Richmond/Wayne County Chamber of Commerce - PAID
Wayne Teachers Federal Credit Union - PAID

Existing Sponsoring Members Invoiced:
Insight Communications
Cinram, Inc.
Richmond-Wayne County Convention and Tourism Bureau

GOLD Members -  PAID
SANYO-Verbatim CD Company - PAID
First Bank Richmond - PAID

Services Invoiced:

Applied for fee waiver:

Ads on radio Kicks96 - once per week - prior to sports in the morning.   Will run through April. Running 30 second ads, 2 every other day, on 101.3 during morning drive time. 

Submitted ad to be placed in Little Sheba's souvenir menu - business card size, $99.  Will be in use for approximately 1 year.

Began process of a direct mail letter.   Letter is written,  stationery has arrived.

Received a great article in the Palladium-Item, top of A3, on Monday, April 5th.  Also received coverage from the radio stations in response to our press release regarding our first Gold member, SANYO-Verbatim CD Company, and our increase in visitors.

Met with Ruth Mills  discuss options and costs of producing a program about WayNet.  Looks like they can do a program for us (approx. 20 minutes) if we will become a member of WCTV at the $300 level.  Sounds very reasonable for the coverage we will receive.

Met with Deanna Beaman, General Manager for the Roosters, and purchased a 3' x 9' banner ad that resides in front of the box seats.   It will remain up through the entire year, catching high school and Earlham students also. They will bill us $200 over a 4 month period.  They average 1,100 people per game, 46 home games per season.

Log Analysis
Ran weekly and posted on the Members Only page.  Weekly averages are 2,284 visitors and 6,455 hits, up 23% from last month's report. March figures were up significantly, 24% on user sessions and 20% on page views.  The introduction of a discussion list, Talk of the Town, seems to be encouraging return visitors.  First quarter figures are astounding with 65% increase in user sessions and 52% increase in hits over the 4th quarter of 1998.  I expect a leveling of growth or perhaps a small downturn in these figures for next month as people forsake their computers to enjoy outside activities in their free time.

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Achievements for April

  • Sales calls - by phone or in person - that have not yet signed up
    Deanna Beamen - Ricmond Roosters

  • Set up Commerce package for Fairway Mortgage.
  • Attend meetings for United Way Service Provider Database.  Service Provider meeting planned for May 19th.
  • Spoke to the Eastern Gateway Kiwanis on April 15, 1999
  • Look at alternative advertising avenues - outdoor advertising/Roosters/etc.
  • Prepare letter for distribution to Chamber members touting benefits of Waynet membership. Should be printed and mailed by the end of the week.
  • Monitor Talk of the Town, observe how much time is spent on this activity. - Observation - response has been very positive.  Removed one message.
  • Complete and file Form 990 for the IRS.

On-Going Projects for the coming month

  • Sales calls
  • Continue to look at alternative funding sources.
  • Prepare letter for distribution to restaurants and motels touting benefits of our Commerce package.
  • prepare page for Wayne County Home Builders Association and Nettle Creek Healthcare - we already have their check.
  • Look at alternative advertising avenues - outdoor advertising?

Web Pages

  • more recreation pages
  • work with Jim Waecher at the Museum to create pages on Richmond manufactured automobiles and local Tiffany Windows.
  • Review hyperlinks and make corrections as necessary.
  • Will begin reviewing and gathering ideas for a "look" update for WayNet, to offer more organized access

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Questions or Comments?

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