Director's Report for 21 April 2011

Executive Director's Report for April 21, 2011

Membership Changes/Additional Fees:

(+ 60) Reinstated Go Wayne County as a Basic Member
Total Change: ( + 60)

Advertising/Marketing/Community Relations

Sent
1. WayNet News, featuring the WayNet Member's Guide, created by Gary Arndts
2. Notice to Sponsors, regarding logos/redesign.
Wayne County Connections TV Show (Mentioned as "Producer"/Page)
Twittering - we now have 359 followers. Have sent 879 tweets.
Facebook - 188 people "like" our Facebook page
Participate with the Richmond Social Media group.
Attend College Success Coalition Committee meeting.
Serve on Technology Committee for Morrisson-Reeves Library

Issues & Projects for March/April

Sales emails, letters or discussion regarding membership with:
- sample
Planning/communication/taping for Wayne County Connections
Continue work on CSS Layout in Dreamweaver.
Delineated Sponsor list with MailChimp.
Worked with Jenie on best practices/tips in using Dreamweaver.
Attended Staff Development Day at Morrisson-Reeves Library.
Attended Dan Zarella webinar on the "Science of Timing" as well as a "Local Marketing" webinar
Content:
- Update AA listings
- Begin working on content required for new layout.
- Check for broken links on multiple pages.
Administration:
- Worked with Library bookkeeper to clean up QuickBooks entries.
Website Maintenance:
- Added/Removed members as required.
- Update logos, links, as requested.
- Review and update page links & calendar events, as necessary. Take photos.

My To-Do List:

Website Overhaul - continue basic layout/template setup, begin reorganizing folders and files, setup new pages as required for new layout, add auto file transfers to .htaccess as required.
Continue Blueprint & Usability testing in preparation for site redevelopment.
Set up Internship/Volunteer Program
Ongoing: Schedule guests for County Connections.
Ongoing: Make calls on members/potential members
Review & update members email addresses
Ongoing: Continue to review & update web pages.
Create volunteer program for calendar entries, content creation, news releases, etc.

Log Analysis (as of March 31, 2011)
These figures were created by the AWStats program offered online by our web host. We also track usage with Google Analytics. For comparison, visitrichmond.org shared that their site received 3,678 visits in January 2011.

Monthly figures are posted on the Top Twenty page. Current average is 57,637 user sessions per month. Web page views are averaging 247,196. Users sessions decreased 2% after a 22% increase in January and a 7% increase in February. Page views experienced a 8% increase in March after a 9% increase in January - remaining relatively steady.

4th Quarter 2010 - Quarterly figures for user sessions decreased 11% from 3rd Quarter. Page views decreased by 7% in the fourth quarter following a steady third quarter.

2010 Yearly Figures show a 5% decrease to 689,268 users requesting 3,146,660 pages as compared to 723,398 users requesting 2,781,969 pages in 2009. This is a 5% decrease in users and a 13% increase in page views over 2009.

2009 = 723,298 2010 = 689,268

2009 = 2,781,969 2010 = 3,146,660

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