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Wayne County, Indiana
Community Network Association

Original Business Plan
(created 1997)

I. Executive Summary

II. Waynet History

III. Industry Review

IV. Marketing Plan

V. Management Structure

VI. Overall Schedule

VII. Critical Risks and Problems

VIII. Financial Plan

IX. Appendices

1. By-Laws


I. Executive Summary

A group of local profit and not-for-profit organizations has developed a plan for a county-wide network for Wayne County, Indiana, called Waynet, Inc. This network will develop a set of Web pages that provide organized access to the Web pages of the Waynet, Inc. partners as well as local information such as a Community Calendar. The staff of Waynet, Inc. will also provide training in the development of Web pages for members and will assist partners in providing access to information about Wayne County from their organization. A three-year budget has been developed by which Waynet, Inc. will become a self-sufficient organization after two years of startup support by Access Indiana.


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II. Waynet History

In January, 1995, a group came together under the direction of Dr. David Fulton, now Chancellor of Indiana University East. The group was made up of a cross-section of area organizations, including representatives from the public, not-for-profit, and for-profit sectors. Initial meetings ranged in attendance from 12 to well over 30 individuals.

Initial Participants

• City of Richmond

• Earlham College

• GTE (local telephone utility)

• Indiana University East

• Ivy Tech State College

• infocom, inc. (local Internet service provider)

• Lingle Real Estate

• Morrisson-Reeves Public Library

• Neighborhood Services Clearinghouse

(Umbrella non-profit organization for Richmond’s 14 Neighborhood Associations )

• The Palladium-Item

• Reid Hospital

• Richmond Community Schools

• Richmond Power and Light Company (electric utility)

• TCI (local cable carrier)

• WCTV (local public access television station)

In early 1995, there was no local Internet service provider (ISP). As we worked on writing our early goals, we included the provision of Internet access. Since that time, infocom, inc., has moved its operations to Richmond and serves as the primary local ISP. Therefore, it is no longer necessary for us to serve this need. In early 1996, we began to identify the services we did intend to provide.


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III. Industry Review

Given that there is one local ISP and a plethora of similarly priced Internet access services, it is not practical to enter into competition with them for customers. Rather, we offer an additional service, by providing a ‘place’ for Waynet, Inc. partners' home pages. While CompuServe or America On-line or a number of others might be a service provider that offers to carry local WWW home pages, Waynet, Inc. offers a linking service to all other WWW pages in Wayne County. Furthermore Waynet, Inc.'s linking service will provide an organizational structure which makes it easier to find information on Wayne County.

When an Internet user wants any information about Wayne County, s/he can visit the Waynet, Inc. home page to retrieve information ranging from college class schedules to tourist information to facts about Wayne County commerce, all from one site. Waynet, Inc.'s lead pages will offer a structure to Wayne County’s information in a way that makes it easy to access and to give order to the vast array of resources available. Waynet, Inc.’s goal is to provide a set of pages which will help users identify and utilize information; these sources will be comprehensive: education, religious, civic, governmental, business, and others.

Those that want to link their pages to the Waynet, Inc. page will pay a fee. Other available services will include the training for partners (organizations and individuals) to write and maintain their own home pages. Waynet, Inc. will manage the home pages and their appearance. Membership in Waynet, Inc. will provide organizations with a link to the Waynet, Inc. home pages; instruction and training in developing home pages. Partners are free to contract with any service provider to store and maintain their home pages or store and maintain them on their own equipment.

Waynet, Inc. intends to provide public access terminals in neighborhood centers, as well as in other public facilities, as funds permit. This will be done in partnership with infocom, inc., or other existing local ISPs. This will effectively market the Internet Service Providers, thus providing an incentive to infocom, inc. and other internet service providers, to charge Waynet, Inc. partners' lower rate.


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IV. Marketing Plan

There will be several levels of membership as described in the Financial Plan Section. Waynet, Incto those . will be marketing to all types of potential partners but with special attention organizations and individuals who believe they have a need for Internet access and supporting services to make their information resources publicly available on the Internet. Inc.'s Waynet, efforts will focus on facilitating creation of quality information resources.

Once the first Executive Director is hired, a prototype of the WWW page will be designed and the original fourteen sponsoring organizations will be linked. Once their links have been established, the prototype will be refined and a presentation prepared. This presentation will be designed to show the benefits of making electronic information resources available to the Wayne County community and to demonstrate how Waynet, Inc. can assist partners.

At this point, infocom, inc., will cease to provide an organizational structure for the Web pages of Wayne County which they have been doing. Waynet, Inc. will become an integral part of their Internet service and we will cooperate with any other ISPs to develop a similar relationship, by organizing access to Wayne County electronic information.

The second marketing stage will be aimed at those Wayne County entities that already maintain WWW pages, including the local governments of Hagerstown, Centerville, Cambridge City, various businesses, and the area media. Because these entities already have web pages, they have a vested interest in maintaining their presence on the Web in an easily accessible area. By being connected with all other Wayne County pages, each page will be more successful, generating contacts from other Web pages.

The third stage of marketing will focus on those organizations and individuals who do not yet have web pages, but do have Internet access. The fourth, and final, stage will focus on those that do not have Internet access at all, who must be sold on the entire concept.

While the active direct marketing of the concept is underway Waynet, Inc. will conduct a more general public information campaign. Through articles in the local print media and contacts with the broadcast media it is our intent to publicize the activities of Waynet, Inc. The sponsoring partners of Waynet, Inc. and the members of the Board of Directors will be asked to participate in this endeavor.

The marketing targets in the budget plan are our best guesses. They are slightly above the minimum number needed to fund the operations of Waynet, Inc.. This surplus will be used to develop a reserve for expanded and replacement equipment needs and to build a contingency fund. As the number of partners grows, additional staffing will be added to handle the work load.


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V. Management Structure

Waynet, Inc12 Directors, made up of . will be governed by an Executive Committee of at least representatives from and elected by partner organizations and individuals. This Executive Committee will set policy and establish business relations as necessary to support Waynet, Inc.'s service. Elections shall be held every two (2) years. See the attached Bylaws for more details.

Waynet, Inc. will contract with Morrisson-Reeves Public Library for the staff needed to support Waynet, Inc.'s activities.

The staffing will start as part-time and change in response to the changes in Waynet, Inc., and its funding base. The staff's responsibilities will include:

(1) Management of the Waynet, Inc. home pages, which will include -- an organized access and links to all Waynet, Inc. partners' home pages, and a calendar of local events.

(2) Marketing Waynet, Inc. to increase membership.

(3) Provide training in the creation and maintenance of Web pages.

(4) Maintain membership records and organizational records of Waynet, Inc.


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VI. Overall Schedule

Waynet, Inc. anticipates completing the application for Access Indiana funds by November, 1996. Once the funds are acquired, they will be used to incorporate the organization and to establish a contract with Morrisson-Reeves Public Library. The sponsoring organizations will make their contributions before operations begin.

Morrisson-Reeves Public Library will designate appropriate staff within ninety days of receipt of the Access Indiana funds by Waynet, Inc. Staff will use donated office space at a sponsoring member's location to set up operations including the development of a prototype of home pages for use. The staff will then set about obtaining bids for the computer equipment needed to produce adequate sales presentations and to demonstrate the use of Waynet, Inc. to potential members.

The staff will then coordinate with infocom, inc., to set up the Waynet, Inc. home page. Stage two of marketing will then begin.

Waynet, Inc. anticipates that the process of developing the prototype, setting up an office, and beginning solicitation to take six months. We expect stages three and four to be executed within the first year.


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VII. Critical Risks and Problems

There is an inherent risk that organizations will not be willing to pay to link their home page to ours, assuming that WWW users will find their pages on their own.

Waynet, Inc. will be able to illustrate the use of our home page through a counter system, which will be used as further evidence that Waynet, Inc. has value to its partners.

As the member organizations enhance their information to make it more useful and more easily accessed, community partners will begin to utilize the system to find information they currently use other avenues to obtain. For instance, rather than look up the movie times in the newspaper, users will be able to use a public access terminal at school, work, from home, or at their neighborhood center.


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VIII. Financial Plan

See attached budget figures for projected income and expenses. This plan anticipates self-sufficiency within two years.

There are six types of relationships between Internet users of Wayne County, Waynet, Inc. and services provided by Internet services providers (ISPs). These are outlined below along with the services provided by Waynet, Inc. and the membership costs.

A. Personal Member. This category is one of the three major categories of Waynet, Inc. partnership and is designed for individuals. The Waynet, Inc. partner pays Waynet, Inc. a monthly fee of $25/month and in turn Waynet, Inc. pays the ISPs $15/month for the services provided by the ISPs on Waynet, Inc.'s behalf.

Services include, from the ISPs: Internet access, an e-mail address, storage space on the ISP's server, up to 120 hours per month of online time, and from Waynet, Inc.: training in the use of the Internet, assistance in the creation of a personal WWW home page and its linkage to and from the Waynet, Inc. home pages. This linkage includes use of the Waynet, Inc. logo.

Individuals in this category are voting members of Waynet, Inc.

B. Organizational Member. This category is the second of the three major categories of Waynet, Inc. partnership and is designed for institutions. The Waynet, Inc. partner institutions pays Waynet, Inc. a monthly fee of $55/month and in turn pays the ISPs $15/month.

Services include, from the ISPs: Internet access, an e-mail address, storage space on the ISPs' server, up to 120 hours per month of online time, and from Waynet, Inc.: training in the use of the Internet, assistance in the creation of a personal WWW home page and its linkage to and from the Waynet, Inc. home pages. This linkage includes use of the Waynet, Inc. logo.

Institutions in this category are voting members of Waynet, Inc. with one representative and one vote.

Upon application to the Waynet, Inc. Executive Committee, not-for-profit organizations may have all or part of their Waynet, Inc. fees waived, depending on demonstrated need.

C. Sponsoring partners. This category represents organizations who because of their public mission and sense of civic responsibility wish to encourage and facilitate the development of public access to electronic information resources about Wayne County. They are voting members of Waynet, Inc. with one representative and one vote. Sponsor's fee is $500/year.

Sponsors receive no services or considerations except recognition in publications (including electronic ones), of the organization's status as a sponsoring partner.

If they need service beyond linkage to the Waynet, Inc. web pages, sponsoring partners can obtain them from any source including organizational partnership in Waynet, Inc.

Anticipated first-year sponsoring partners are:

City of Richmond

Earlham College

GTE (local telephone utility)

Indiana University East

infocom, inc.

Ivy Tech State College

Lingle Real Estate

Morrisson-Reeves Public Library

The Palladium-Item

Reid Hospital

Richmond Community Schools

Richmond Power and Light Company (electric utility)

TCI (local cable carrier)

WCTV (local public access television station)

D. Alternative personal. This category is an option that allows an individual or organization to become a partner of Waynet, Inc. and establish a link from and to already existing home pages and Waynet, Inc.'s home pages, including use of the Waynet, Inc. logo. Otherwise, the member is not using Waynet, Inc. or Waynet, Inc.'s ISPs services. The fee for this service is $10/month.

Individuals in this category are voting partners of Waynet, Inc.

E. Non-member associations with Waynet, Inc..

1. Services. This category is a service for institutions that want to mount information to be available to the community but do not want Internet access or other services. The institution wants Waynet, Inc. to provide home page creation and maintenance services and a link to the Waynet, Inc. home pages.

This service is $10/month plus an hourly rate ($50) for the time involved in revising WWW home pages.

This service does not include membership in Waynet, Inc. nor any voting rights derived therefrom.

2. Non-member users of the ISPs. This is a category of individuals and organizations of Wayne County who through Waynet, Inc.'s activities decide to subscribe to Waynet, Inc.'s ISPs services but choose not to become Waynet, Inc. partners and avail themselves of Waynet, Inc. services.

They will pay the ISP's monthly fees and related charges directly to the ISPs at their monthly rate.



Waynet Budget


  1997 Budget worksheet    
    Access Local
Line Item Proposed Budget Indiana Contribution
       
Contractual Services $800.00   $800.00
Equipment Purchase $7,000.00 $7,000.00  
Equipment Rental/Repair $1,000.00   $1,000.00
Insurance $1,000.00   $1,000.00
Office Supplies $1,200.00   $1,200.00
Other Supplies $250.00   $250.00
Postage $1,500.00   $1,500.00
Printing $4,000.00 $2,500.00 $1,500.00
Salaries & Benefits $15,000.00 $5,000.00 $10,000.00
Telephone $750.00   $750.00
Travel $500.00   $500.00
ICNA Membership $500.00 $500.00  
       
Total: $33,500.00 $15,000.00 $18,500.00



1997 Quarterly Expense Budget
         
Line Item 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
         
Contractual Services $800.00      
Equipment Purchase $7,000.00      
Equipment Rental/Repair   $333.00 $333.00 $334.00
Insurance $1,000.00      
Office Supplies $300.00 $300.00 $300.00 $300.00
Other Supplies $100.00 $50.00 $50.00 $50.00
Postage $100.00 $300.00 $500.00 $600.00
Printing $200.00 $3,000.00   $800.00
Salaries & Benefits $3,000.00 $3,000.00 $4,000.00 $5,000.00
Telephone $100.00 $200.00 $225.00 $225.00
Travel $50.00 $150.00 $150.00 $150.00
ICNA Membership $500.00      
         
Total: $13,150.00 $7,333.00 $5,558.00 $7,459.00



  1997 Income Worksheet    
       
Membership/Service Annual Income Estimated Number Total Income
Category per Account of Accounts per Category
       
       
A. Personal members $120 30 $3,600
B. Organizationalmembers $480 10 $4,800
C. Alternative memberships $120 15 $1,800
D. Sponsoring members $500 14 $7,000
E.1. Services     $0
E.2. Non- members $60 24 $1,440
       
Totals   93 $18,640



  1998 Budget worksheet    
    Access Local
Line Item Proposed Budget Indiana Contribution
       
Contractual Services $800.00   $800.00
Equipment Purchase $2,300.00 $1,300.00 $1,000.00
Equipment Rental/Repair $1,000.00 $1,000.00  
Insurance $1,000.00   $1,000.00
Office Supplies $1,200.00 $1,200.00  
Other Supplies $300.00 $250.00 $50.00
Postage $1,600.00 $1,500.00 $100.00
Printing $3,000.00 $3,000.00  
Salaries & Benefits $20,000.00 $5,000.00 $15,000.00
Telephone $900.00 $750.00 $150.00
Travel $500.00 $500.00  
ICNA Membership $500.00 $500.00  
       
Total: $33,100.00 $15,000.00 $18,100.00



1998 Quarterly Expense Budget
         
Line Item 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
         
Contractual Services $800.00      
Equipment Purchase $1,300.00 $500.00 $500.00  
Equipment Rental/Repair $250.00 $250.00 $250.00 $250.00
Insurance $1,000.00      
Office Supplies $300.00 $300.00 $300.00 $300.00
Other Supplies $75.00 $75.00 $75.00 $75.00
Postage $400.00 $400.00 $400.00 $400.00
Printing $750.00 $750.00 $750.00 $750.00
Salaries & Benefits $5,000.00 $5,000.00 $5,000.00 $5,000.00
Telephone $225.00 $225.00 $225.00 $225.00
Travel $50.00 $150.00 $150.00 $150.00
ICNA Membership $500.00      
         
Total: $10,650.00 $7,650.00 $7,650.00 $7,150.00



  1998 Income worksheet    
       
Membership/Service Annual Income Estimated Number Total Income
Category per Account of Accounts per Category
       
       
A. Personal members $120 60 $7,200
B. Organizationalmembers $480 20 $9,600
C. Alternative memberships $120 30 $3,600
D. Sponsoring members $500 20 $10,000
E.1. Services $720 4 $2,880
E.2. Non- members $60 48 $2,880
       
Totals   182 $36,160



  1999 Budget Worksheet    
    Access Local
Line Item Proposed Budget Indiana Contribution
       
Contractual Services $1,000.00   $1,000.00
Equipment Purchase $2,500.00   $2,500.00
Equipment Rental/Repair $1,000.00   $1,000.00
Insurance $1,200.00   $1,200.00
Office Supplies $1,300.00   $1,300.00
Other Supplies $300.00   $300.00
Postage $1,600.00   $1,600.00
Printing $4,400.00   $4,400.00
Salaries & Benefits $25,000.00   $25,000.00
Telephone $800.00   $800.00
Travel $1,400.00   $1,400.00
       
Total: $40,500.00 $0.00 $40,500.00



1999 Quarterly Expense Budget
         
Line Item 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
         
Contractual Services $1,000.00      
Equipment Purchase $2,500.00      
Equipment Rental/Repair $250.00 $250.00 $250.00 $250.00
Insurance $1,200.00      
Office Supplies $300.00 $300.00 $300.00 $400.00
Other Supplies $75.00 $75.00 $75.00 $75.00
Postage $400.00 $400.00 $400.00 $400.00
Printing $1,100.00 $1,100.00 $1,100.00 $1,100.00
Salaries & Benefits $6,250.00 $6,250.00 $6,250.00 $6,250.00
Telephone $200.00 $200.00 $200.00 $200.00
Travel $350.00 $350.00 $350.00 $350.00
ICNA Membership        
         
Total: $13,625.00 $8,925.00 $8,925.00 $9,025.00



  1999 Income worksheet    
       
Membership/service Annual Income Estimated Number Total Income
Category per Account of Accounts per Category
       
A. Personal members $120 120 $14,400
B. Organizationalmembers $480 40 $19,200
C. Alternative memberships $120 60 $7,200
D. Sponsoring members $500 26 $13,000
E.1. Services $720 8 $5,760
E.2. No members $60 48 $2,880
       
Totals   302 $62,440


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