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Your Web Site
you've finally got a handle on web site design, posted your web site to
a server, and you're ready for business....but where are all the
customers? Isn't the Internet the "promised land" for
it sure would be nice, but it doesn't work quite that way.
Promoting your web site is an important part of any web site package.
you have done some basic "usability" research and determined
that your site is easy to navigate. It doesn't matter how many
customers you bring to your web site if they can't find the information
they need they will not bother to return a second time. For web
site usability information, visit USIT.COM
by Jakob Nielsen, the expert in this field.
sure your web site address is on all your normal advertising
materials, stationery, business cards, brochures, etc.
the URL in all press releases, invoices and statements to customers,
sure you've included the appropriate meta
tags in your web site design.
VERY BASIC item, but one that sometimes needs to be reiterated, is
that you should respond promptly to your customers email
your URL to the most popular search engines. I usually do this
myself. There are many services that offer to submit your site
to hundreds of search engines. If you have extra money - it
doesn't hurt. However, ask yourself which search engines you
and your associates use. Most people use the top
ten search engines.
the instructions carefully when submitting to a DIRECTORY, like Yahoo.
ideas and suggestions on a web site, like Search
Engine Watch, that tracks how search engines respond.
to other sites that are similar to yours or that would benefit from
being linked to your site. Send a polite, short email stating
how you found their site, who you are, and request a link back to
your site has a specific focus, check to see if there is a "Web
Ring" you can join. This involves adding a link and
perhaps a graphic to your site that will link to other "like
minded" web site. This may or may not be appropriate,
depending upon the focus of your site.
appropriate, you could consider joining a banner program like LinkExchange.
This program doesn't specify a particular focus, but adult content
sites can be excluded, if desired.
trying to build a customer base, you could create an
list, and email appropriate information to this customer base in
a timely manner. This option allows you to keep you business
name in front of your customers, reminding them to visit your
site. For the best response, offer useful, timely information
and don't overwhelm them with mail.
there are billions of web sites out there. Merely "hanging
out your sign" will not bring people to your site. It takes
useful content, marketing, and perseverance to succeed.
more ideas, check these links: