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Executive Board Meeting
January 20, 2005
- Randy Baker, President (Richmond Power & Light)
- Misty Hollis, Vice-President/Treasurer (Wayne County Visioning)
- Jim Buckler, Secretary (WorkOne)
- Gary Arndts (Marketing & Creative Services)
- Dudley Fetzer (First Bank Richmond)
- Tom Kirk (Earlham College)
- Jodi Johnson (Western Wayne Schools)
- Bill Pendley (Potter’s Wheel Bed & Breakfast)
- Jane Holman, Executive Director, Ex Officio, (WayNet.org)
Call to Order
President Randy Baker called the meeting to order at
12:10 PM in the large conference room at Richmond
Power & Light.
Minutes from the Board meeting of November 18, 2004 were reviewed. A
motion to approve the minutes was made by Dudley Fetzer and seconded by
Bill Ponder. Motion carried.
There were no Fee-Waivers for review.
The financial balance sheet for 2004 was reviewed. Ending balance for
the year was $15,033.30. Expenses for the year were $6,666.84 less than
budgeted. This was attributed to conservative spending knowing the
uncertainty of the conversion to 501c3 incorporation. A motion was make
by Misty Hollis and seconded by Tom Kirk to approve the budget. Motion
The proposed budget for 2005 was reviewed. Based on the current
number of members, an increase of basic members from 22-32 and sponsor
members from 18-24 would be required. Jane’s salary needs to be
reviewed. Application for grants are on hold until the conversion to
501c3 is complete. There is an issue with the current DP equipment Jane
is using. In order to take on large projects her system will need to be
upgraded as well as software. This may be covered by a potential $3000
grant. Jane encouraged board members to use their influence to recruit
new members or encourage current members to upgrade to a higher level of
sponsorship. A motion was made by Tom Kirk and seconded by Jodi Johnson
to accept the 2005 budget with the exception of reviewing Jane’s salary.
The Marketing Committee report was presented by committee chair Jim
Buckler. The proposal to convert from a membership to a sponsorship
organization was presented. The sponsorship levels would be as follows.
Platinum - $2500
Gold - $1000
Silver - $500 (was Sponsoring level)
Bronze - $300/yr. or $75/qtr. (was Business level)
Contributor - $60/yr. (was not-for-profit or basic)
Supporter – Any donation amount, any time
Tax-deductible contributions are an added benefit for sponsors. The
digital camera loan program and web seminars would be discontinued.
Purchase of a Content Management software program was discussed as a
possible tool for adding a benefit for sponsors (This is currently not
in the 2005 budget). Once the conversion to 501c3 is complete, a letter
to all current members would be drafted to explain the change. A news
release promoting the change would be sent to Palladium-Item as well as
Cambridge City. Even surrounding county newspapers such as Liberty,
Connersville, New Castle Winchester and Indianapolis was suggested.
Another mailing to Chamber members, Richmond /Wayne County as well as
Western Wayne may be helpful. Emphasize the fact that over 1000 users
visit WayNet.org on a daily basis. This can be a powerful and impressive
selling fact to convince advertisers to sponsor WayNet. The relationship
with Wayne County Tourism was discussed. This relationship has sometimes
been contentious. Tourism and WayNet should be complimentary
organizations. Information placed on Tourism’s calendar would be useful
if added to WayNet’s calendar. Since Tourism is funded through a “bed
tax” authorized by County Council, it was suggested that working with
the Council or commissioners might help to build a closer relationship.
A motion was made by Tom Kirk and seconded by Jodi Johnson to approve
the sponsorship proposal as presented by the marketing committee. Motion
Jane gave the Executive
Director’s report. She began an ad campaign in the Palladium-Item. A
1”/1 column ad twice a week for 36 weeks is planned. The motto “one
click to all things local on the Internet” was discussed. Jane was
considering a change to “the key to all things on the Internet” using a
key logo. However, discussion reflected the importance of consistency
with mottos and logos. She completed the Artists of Wayne County
project. She has worked on a new version of the home page. She showed
four versions. The group’s preference leaned to version one. Jane will
continue developing the home page. She wants to position the $2500
sponsorships toward the top of the page. She is also working with
positioning of the weather center and photo. The Web Trends program has
not been working. She has begun using AWStats program from our web host.
We are currently averaging almost 34,000 user sessions per month with 3
times that on “hits.” There has been a decrease in users for 2004
compared to 2003. Some of this may be related to the change to a new web
host during 2004 and using a different log analysis program. Misty
Hollis moved to approve the Executive Director’s report. Dudley Fetzer
seconded. The motion carried.
The meeting adjourned at 1:35 PM. The next regular board meeting will be
March 17, 2005 at noon, with lunch at 11:30 at Richmond Power & Light.