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Executive Director's Report for May 20, 2004

Applied for fee waiver:  Habitat for Humanity of Greater Richmond

Membership Changes/Additional Fees:

  • Removed Basic Member, Heavenly Handicrafts
  • Removed Business Member, The Reece's
  • Added Basic Member, Web-Beacon.com
  • Reinstated Basic Member, David Fulton
  • Reinstated as Business Member, Marketing & Creative Services, Inc.

Advertising/Marketing

  • 2 month promotion on G101.3, 100 30-second commercials + sponsorship of their "Show Your G" promotion with a banner/link on their web site ran March and April.  Link still appears on "Show your G" page as of 5-19-04. 
  • Interviewed on the Kevin Gordon show/WKBV at 8:00 a.m. on March 29th.
  • Ran ad all 4 days in the Progress section of the Palladium-Item, April 25th - 28th , $276.00
  • Contracted for 1/4 page ad in the upcoming Chamber Directory, $159.00
  • Sponsoring a "Tee" for the KICKS96 St. Jude Golf Outing, $50.00 "donation".

Issues & Projects for March/April/May

  • Continue taking photos of art that has been identified for the "Encyclopedia of Wayne County" project.  Photoshop work has been done on those photos.  Still need to take photos at three more institutions. Shaun Dingwerth has turned text for 3 of the 10 identified artists.
  • Wrote letter of support for the Gaar Mansion in regards to a grant that Sarah Bradley is applying for.  Gave Sarah the latest log report to include with the grant application.
  • Created a new graphic that could be placed on the new EDC web site that links back to WayNet.org.
  • Created design and had new letterhead & envelopes printed. ($321.00)
  • Managing email continues to be a large part of my morning.  With the recent influx of new viruses, I am receiving 300-500 messages daily - most spam.  Some are sorted via filters but due to our visitor base, I cannot assume a message with no subject is spam - they must be looked reviewed.
  • Met with Robin Henry to discuss possible fund-raiser using WayNet's photos, which she is very enamored with.  Idea:  Offer wallpaper and/or screensavers of photos as part of "Membership Benefits"?
  • Completed IRS Form 990 and mailed prior to May 15.
  • Meet with Tax Status Committee.
  • Website Maintenance:  
    • Review and update page links & calendar events, as necessary. Take photos.
    • Create new business page, Marketing & Advertising.

Log Analysis 
Ran weekly and posted on the Members Only page. Monthly figures are now being posted on the Top Twenty page. We are currently averaging 39,239 user sessions per month.  Web page views (hits) are averaging 113,160.   Users were down 9% in April with a 16% decrease in page views, and a 36% decrease from April of 2003.  I am at a loss to explain the downturn and have involved Chris Hardie and Randy Baker in the issue.  There may be some discrepancy in the way the logs are maintained between the two different servers or we may be experiencing unreported downtime.  Exploration of this issue will continue.

4th Quarter 2003 - Quarterly figures for user sessions increased by 8%.  Page views increased by 14%. User sessions rose by 40% over the same time period last year. 

2003 Yearly Figures show an outstanding 548,741 users requesting 1,605,683 pages as compared to 413,253 users requesting 1,291,024 pages in 2002.  This is a 33% increase in users and a 24% increase in page views over 2002







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