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How to Punch Up a Sales Letter: 18 Easy Tactics
 

  1. Add a Johnson Box (rectangle of asterisks)

  2. Keep paragraphs short

  3. Vary the length of sentences and paragraphs

  4. End pages in the middle of a sentence

  5. Include money

  6. Get the reader involved

  7. Handwrite some of the copy

  8. Make your letter look like a letter

  9. Start right out with a benefit for the reader

  10. Support your claims with proof

  11. Include an offer deadline

  12. Be specific about what the reader will get (or lose)

  13. Conclude by restating a major benefit

  14. Include a call for immediate action

  15. Underline, CAPITALIZE or use color to emphasize

  16. Break up long passages with dots or dashes

  17. Use testimonials

  18. Indent paragraphs

Bonus idea: Always use a P.S. at the end. A "P.S." is more often read than the first sentence of a letter, so restate important offers in your P.S.

Submitted by:
Gary Arndts
215 Industrial Parkway
Richmond, IN  47374

Email:  garya@mcs1.net
Phone: (765) 935-1127

WayNet Member: Marketing & Creative Services
Member Website: http://www.mcs1.net

This article has a Creative Commons License.

 

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